What I'm building now
Making physical AI usable.
I lead Product Experience at Worlds, covering design and front-end engineering for a platform where organizations direct, search and act on their physical AI in real time, with agentic workflows and reasoning AI across live camera networks.
In my first year, three codebases became one product on one design system, design moved in-house, the demo went live in any environment, and AI agents can now build dashboards on their own. Along the way the product helped win national retail, QSR, logistics and federal customers.
Codebases unified into one product
3 → 1
Dashboard widgets, all buildable by AI
~100
Design brought in-house
Agency → in-house
Year one
Where we started, where we are.
July 2025
- Capability screens in a slide deck — nothing a customer could click through live
- A fragmented product across separate systems, with outside help owning the design
- One piece ran as its own app, maintained by hand every day
- Prototypes had quietly become permanent features, with no system behind them
- No shared components, no Storybook, no dark mode
October 2026
- Live demos anywhere — the team builds on the features sales is actually selling
- Design led in-house; the outside agency dependency is gone
- One codebase. The old separate app's capabilities live in the core product
- AI builds and explains dashboards on its own, including for agents
- A design system running from source files to ~1,000 coded component stories
“Worlds is now a joy to sell.”
Company president
“This is incredible. This is an incredible update.”
Executive sponsor, on the new dashboards release
“Where we were two months ago… it's night and day.”
Customer onboarding review
A year inside IQ
What building IQ looks like.
Spatial awareness, in real time
Investigating a live camera network
Dashboarding complex data
Making AI approachable
Still early days here, with a lot more to ship.