A look inside how I helped scale a billion-dollar home remodeling company through UX leadership, systems thinking, and bold product innovation.
Expanded our design function into a robust, cross-functional team that fuels innovative product solutions.
Delivered multiple high-impact digital platforms that transformed customer engagement and operational efficiency.
Overhauled outdated infrastructure, streamlining processes and enhancing overall system performance.
Implemented a unified design system that standardizes branding and speeds up development across all projects.
Playbook started as a scrappy style guide and became a multi-language design system powering every PR in Nitro. We went from Bootstrap overrides to a fully responsive system in Rails, React, and Swift—adopted across teams and trusted by engineering.
By pairing live code with Figma kits and prioritizing usability, we shipped faster and more consistently. The system now gets 2M+ downloads a year and supports everything from dashboards to mobile apps to internal tooling.
“Playbook isn't just a system of components.
It's a system of thinking.”
The largest design system ever built for Ruby on Rails.
*Power Stats
Adoption in legacy platform
*Power Stats
Components used across all apps
Downloads
Customizable
Components
Core
Platforms
*Estimates based on stats from main platform ecosystem, Quote based on the number of view components available to the public
Component system in Figma
Component system in Figma
These are page templates (atomic design) that allow developers, rapid development using large patterns.
These are page templates (atomic design) that allow developers, rapid development using large patterns.
Most used design components in the core system
Most used design components in the core system
Pulse was our first major consumer-facing product. It started with a vision: make the chaos of home remodeling feel calm. From kickoff to launch, we ran rapid UX research, stripped away complexity, and shipped an experience customers love.
The dashboard became a daily ritual for thousands. With over 567k users and 13k+ deep engagements, Pulse changed how we connected with customers—and proved that internal systems can lead to external delight.
“Pulse didn't just track the project. It gave customers control.”
Since Creation
(Launch - March 2025)
Users in First Month
We started with listening: interviews, surveys, field visits. Users wanted less jargon, more transparency, and fewer surprises. So we mapped every moment of the remodeling journey, designed flows around natural touchpoints, and shipped fast.
The result was a clean, mobile-first dashboard that let users preview doors, confirm details, and feel confident every step of the way. Pulse became a surprise delight in a space where expectations were low.
Designed for on-the-go
Designed for on-the-go
Seamless authentication
Seamless authentication
Detailed project information
Detailed project information
See your door in 3D
See your door in 3D
Complicated things that used to require a human touch are now built into Project Pulse. The homeowner can confirm and even pay for their entire project.
Complicated things that used to require a human touch are now built into Project Pulse. The homeowner can confirm and even pay for their entire project.
We designed a simple onboarding process that guides the homeowner through the project creation process.
We designed a simple onboarding process that guides the homeowner through the project creation process.
After extensible UX testing & research, we optimized the dashboard for a much easier experience for the user.
After extensible UX testing & research, we optimized the dashboard for a much easier experience for the user.
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