Rock Solid HTML Emails

If you like me you have to churn out HTML emails from time to time. Every time I code of of these my hatred for tables and email clients start to flair up. The lack of css support in emails is ridiculous and really needs to make a change. But until any changes happens were stuck with what we got. Table design in email is king, If you want your email to look as close to the original design as possible. This is a great article with tips for coding your tables.

At some stage in your career, it’s likely you’ll be asked by a client to design a HTML email. Before you rush to explain that all the cool kids are using social media, keep in mind that when done correctly, email is still one of the best ways to promote you and your clients online. In fact, a recent survey showed that every dollar spent on email marketing this year generated more than $40 in return. That’s more than any other marketing channel, including the cool ones.

There are a whole host of ingredients that contribute to a good email marketing campaign. Permission, relevance, timeliness and engaging content are all important. Even so, the biggest challenge for designers still remains building an email that renders well across all the popular email clients.

Read more at 24ways.org