Action Engraving

Action-Engraving.com was another fun project. The AE’s old site was not so pretty, but was doing a decent jobs with SEO and leads. SEO was a huge factor in layout out this design. We wanted to only enhance the SEO and not make any decisions that would possibly compromise it.

The old site had close to 10 pages. After I looked at how these pages were used, and who visits them I realized that a simplification of the site pages was in order. The new site still has most of the same content, but it’s organized in a way that is easy to navigate and find just what you need. Another thing that was needed was a simplification of the code to make it easy for the owners to update and add content themselves, without the using a CMS. That could come down the line, but was not needed at this point.

The contact page was their most important page, but the pervious form just wasn’t doing the job. They wanted their clients to be able to fill out their online form and attach it to an email. The new form does that, and also changed the verbiage to make it easier to understand. Also the Google map is great was to show where your located, but also show a nice visual on often a pretty boring page.

Overall a very fun project and the clients were very easy to work with!